For companies trying to make sense of social media and online marketing, it’s important to take a step back from all the “TwitFaceBlogTubeIn” mania for a second and look at the nature of how these things are going to work for the overall business. There are many questions that need answers:  ”Should we develop a strategy first before engaging?”,  ”Should we experiment and develop a strategy as we go?”, “Will it ever be OK to ask customers if they want to buy directly within social channels or will we always have to tiptoe around the subject?” Here are a few considerations to help answer those questions and establish the framework for a sustainable and successful social media marketing program.

Read the rest here:
Social Media Marketing: Strategy to Commerce

Tags: online marketing, SEO, social commerce, social media, social media strategy, social-media-marketing

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